SnapIT’s smart camera snapped up on high seas.

Media release
16 June 2015

A strategic approach to innovation is paying off for two Nelson brothers who, with the help of Callaghan Innovation, have transformed a high-tech business born in a garage into a global exporter of a smart camera product for fisheries management.

Chris and Andrew Rodley did not have expertise in camera hardware development at the outset – Chris was a teacher and Andrew a manager – but they had a love of creating innovative ideas and solving problems. We started out with a bunch of ideas, but we were really just looking for problems to solve” says Chris Rodley. It's been extremely challenging but extremely rewarding as well.

Now their company Snap Information Technologies (SnapIT) employs nine staff and is growing. The SnapitHD camera developed for fishing vessels is sought after in New Zealand and Fiji, and enquiries are coming in from further a field. There are variations of the camera that can provide a 360 degree overview of activity on a vessel or focus in on specific areas.

The cameras are used in a wide range of government and industry applications including compliance, health and safety and operational monitoring.
We see our mission in business as helping to ensure sustainable global fisheries, so our children can continue to eat fish, says Chris Rodley.

Time-lapse images from cameras the Rodley's developed and installed at tourist destinations, can be seen on the Metservice website. They have also been used by TV3 for their weather broadcast.

Callaghan Innovation has assisted the Nelson-based company not only through R&D project funding, but also strategic advice and support including project road-mapping, connections to high-end suppliers, and accelerating the entire project.

Chris Rodley says without Callaghan Innovation's support they wouldn't be where they are today. We work closely with our business innovation adviser at Callaghan Innovation. We run crazy ideas and new concepts past him, and engage him in important discussions around crucial topics.

The business innovation adviser, Callaghan Innovations Paul Elmes, says SnapIT has gone from strength to strength and is now on the verge of something big.
I'm happy to be phoned up to bounce ideas off. We developed a good rapport and I'm able to prompt them with questions. It's nice working with people who are so receptive.

SnapIT is working with seafood industry research provider Trident Systems, a partnership involving some of New Zealand’s largest fisheries companies, to adapt and refine their cameras and services for the seafood industry. A new version of the camera that is 90% smaller and built from stainless steel is currently being rolled out.
SnapIT is also developing expertise in transferring, transmitting and analysing the hundreds of gigabytes of data from the cameras that can accumulate after weeks of 24x7 operation on a fishing vessel.

You can't buy something off the shelf for this, says Chris Rodley. We believe this is a world leading, innovative solution for a significant global problem.

SnapIT recently won the Most Innovative Hi-Tech Agritech Product Award at the NZ Hi-Tech Awards announced on May 15.
For more information contact
SnapIT: Chris Rodley: +64-3-548-8365
Callaghan Innovation: Malcolm Burgess, +64-29-261-0086

About Callaghan Innovation:
Callaghan Innovation is New Zealand's business innovation agency. We help businesses succeed through technology. We partner with New Zealand businesses developing or commercialising high value products and services. We provide access to the specialist research, engineering and commercial expertise, and research funding they need to gain a technical edge on the competition.


Lake Rotoiti, Nelson Lakes National Park. Blue sky, white ground.



New Porters Ski Area Camera. Easy Street.

Porters Easy Street


Exciting news for SnapitHD.

SnapitHD won the NZTE Innovative Hi-Tech Agritech Product Award at the NZ Hi-Tech Awards Gala on Friday night and a Highly Commended in the Endace Innovative Hi-Tech Hardware Product.
We need a trophy cabinet now... as always, instead of the easy option of buying one we will make it ourselves.


hi techchris

Hi tech1




Wellington is getting a fair soaking, flooding and slips. Take care up there people..



Hanmer Springs double rainbow.



Porters Ski Area. Feeling the chill.

130515porters 130515porters1


SnapitHD a finalist in the 2015 New Zealand Hi-Tech Awards.

SnapitHD is honoured to be a finalist in 2 categorises in the 2015 New Zealand Hi-Tech Awards announced last night. New Zealand Trade and Enterprise Innovative Agritech Product and the Endace Innovative Hi-Tech Hardware Product.  HTA_2015_FinalistLogo_Horizontal


AVG Business Edition incorrectly reports a problem with the SnapITHD flash player.

A recent update to AVG Business Edition incorrectly reports our video Flash player as being infected with the Agent_C Trojan.

While we have contacted AVG through their official channels several times about this issue in the past two weeks, we have yet to have a response from them. No other security vendors software we have tested reports any such problem with our player and we have stringent systems in place to ensure that the player you use is the player that we wrote and nothing else.

Please rest assured that our code is clean from any such malware and we would like to apologise to you, our valued users for any concern this has caused.

While we take every precaution to assure our software is safe to use and clean of any malware, antivirus vendors do occasionally report issues with sites, particularly when those sites are not checked by a human pair of eyes. This appears to us to be one of those instances.


Snap Information Technologies Version 3 camera pre-release teaser….

A little bit of a teaser about the new SnapitHD version 3 camera release due soon....

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