Time Slice camera feature

You should have noticed our new website that was launched recently. If not - go and check out again. It has been about 2 years in the making and the fact we survived on such a poor site for so long is reflective of how busy we have been. I'm personally very glad to have this up and I think it much better reflects who we are and what we do.

When you visit you will notice the top of the webpage features a new dynamic way to view the live cameras. We are calling it "time slice".

We are pretty happy with how it turned out.
Basically we have cut the timelapse images into slices. We then display all the slices at once and allow the user to navigate around the image in the same way our current camera player works by moving the mouse across the screen.

I will try and post an interactive demo soon. In the meantime - go and look at to see it. Every time you refresh the page you will get a different camera.


SnapIT recognised at the 2015 NZI Sustainable Business Network Awards

SnapIT has won the Yealands Family Wines Restorative Innovation Award at the NZI Sustainable Business Network Awards held at Shed 10 on Auckland’s waterfront on 24 November.
The NZI Sustainable Business Network (SBN) Awards are New Zealand’s longest-standing and pre-eminent sustainability awards. The awards are now in their 13th year and are designed to recognise businesses that are making a real difference by innovating New Zealand’s business landscape.

The judges said that, “Providing an electronic monitoring system for fishing vessels, the system camera records and displays a 360 degree, blind spot free, image. SnapIT is helping to create a global sustainable fishery by developing systems that bring together the needs of fishing companies, communities and governments.”

"Wild fish are the last source of wild food available in the world and if we don't look after them sustainably they will be gone." SnapIT CEO Chris Rodley said.11225397_10153364882914926_2559593389125325278_o 12291146_10153364882689926_4296728320450176353_o


Wake Up Auckland.



Vote for Snap IT in the 2015 Innovator of the Year Peoples Choice.

Snap IT are finalists in the EXPORT INNOVATOR OF THE YEAR and the INNOVATION IN AGRIBUSINESS & ENVIRONMENT categories of the NZI New Zealand Innovators Awards. Flowing thick and fast now.... For people's choice award (which we won last year - thanks to you!) Please visit and vote.…/the-peoples-choice


NZI Sustainable Business Network Awards

Snap IT are finalists in the Innovation Restorative category of the 2015 NZI Sustainable Business Network Awards.
We are also in the running for the Overall award!




New tracking systems to deter fish dumping – TV3 feature – Powered by SnapIT

Three fishing companies have put tracking systems into boats to prove they're not responsible for dumping fish.
Seventy boats belonging to Sanford, Leigh and Aotearoa Fisheries are being fitted with the vessel monitoring system to show where they are at any time.
It's about transparency, but it will also help management at the Ministry for Primary Industries.
The vessel monitoring systems are being installed on all the commercial boats fishing for snapper on the east of the upper North Island.
The tracking data will be sent to a server and used to manage fish stocks, giving the potential to fine-tune the quota management system.
Another plus is if boats get into trouble, owners will know where they are and consumers will also benefit from that traceability.
Watch the video for the full 3 News report:

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Innovative Vessel Monitoring System launched by Trident Systems powered by SnapIT

Fishing companies, Aotearoa Fisheries, Sanford and Leigh Fish are stepping up their efforts to bring greater transparency into the inshore fleet. They are some of the first companies to commit to fitting vessel monitoring systems (VMS) on all trawlers within their fleets operating on the east coast of the North Island from the Far North to the bottom of the Bay of Plenty. Technology powered by SnapIT.

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SnapIT’s smart camera snapped up on high seas.

Media release
16 June 2015

A strategic approach to innovation is paying off for two Nelson brothers who, with the help of Callaghan Innovation, have transformed a high-tech business born in a garage into a global exporter of a smart camera product for fisheries management.

Chris and Andrew Rodley did not have expertise in camera hardware development at the outset – Chris was a teacher and Andrew a manager – but they had a love of creating innovative ideas and solving problems. We started out with a bunch of ideas, but we were really just looking for problems to solve” says Chris Rodley. It's been extremely challenging but extremely rewarding as well.

Now their company Snap Information Technologies (SnapIT) employs nine staff and is growing. The SnapitHD camera developed for fishing vessels is sought after in New Zealand and Fiji, and enquiries are coming in from further a field. There are variations of the camera that can provide a 360 degree overview of activity on a vessel or focus in on specific areas.

The cameras are used in a wide range of government and industry applications including compliance, health and safety and operational monitoring.
We see our mission in business as helping to ensure sustainable global fisheries, so our children can continue to eat fish, says Chris Rodley.

Time-lapse images from cameras the Rodley's developed and installed at tourist destinations, can be seen on the Metservice website. They have also been used by TV3 for their weather broadcast.

Callaghan Innovation has assisted the Nelson-based company not only through R&D project funding, but also strategic advice and support including project road-mapping, connections to high-end suppliers, and accelerating the entire project.

Chris Rodley says without Callaghan Innovation's support they wouldn't be where they are today. We work closely with our business innovation adviser at Callaghan Innovation. We run crazy ideas and new concepts past him, and engage him in important discussions around crucial topics.

The business innovation adviser, Callaghan Innovations Paul Elmes, says SnapIT has gone from strength to strength and is now on the verge of something big.
I'm happy to be phoned up to bounce ideas off. We developed a good rapport and I'm able to prompt them with questions. It's nice working with people who are so receptive.

SnapIT is working with seafood industry research provider Trident Systems, a partnership involving some of New Zealand’s largest fisheries companies, to adapt and refine their cameras and services for the seafood industry. A new version of the camera that is 90% smaller and built from stainless steel is currently being rolled out.
SnapIT is also developing expertise in transferring, transmitting and analysing the hundreds of gigabytes of data from the cameras that can accumulate after weeks of 24x7 operation on a fishing vessel.

You can't buy something off the shelf for this, says Chris Rodley. We believe this is a world leading, innovative solution for a significant global problem.

SnapIT recently won the Most Innovative Hi-Tech Agritech Product Award at the NZ Hi-Tech Awards announced on May 15.
For more information contact
SnapIT: Chris Rodley: +64-3-548-8365
Callaghan Innovation: Malcolm Burgess, +64-29-261-0086

About Callaghan Innovation:
Callaghan Innovation is New Zealand's business innovation agency. We help businesses succeed through technology. We partner with New Zealand businesses developing or commercialising high value products and services. We provide access to the specialist research, engineering and commercial expertise, and research funding they need to gain a technical edge on the competition.


Lake Rotoiti, Nelson Lakes National Park. Blue sky, white ground.



New Porters Ski Area Camera. Easy Street.

Porters Easy Street